Clarify Your Brand

"A business based on brand is, very simply, a business primed for success."
- David F. D’Alessandro

En Course works with you every step of the way to get an honest perspective on where you are now, where you want to be, what’s getting in the way and what it will take to move you into committed action.

To make this connection, our team of strategists and designers applies the method of Appreciative Inquiry - discovery and promotion of what gives life to your business when it is most effective and capable - to brand development and design with a collaborative, four step program called Brand Basics, designed to solidify your position, promise and unique point of difference.

Our process will help you uncover the 4 B's of branding and performance:

  1. Brand Status - Where are you now?
  2. Barriers - What’s getting in the way?
  3. Breakthroughs - What's your point of difference?
  4. Benefits - What takes the brand forward?